Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá

We determine whether community pharmacies in Bogotá produce differential quality signals, and if they are related to an objective measure: the compliance with prescription rules. In this quantitative descriptive study, we use simulated client methodology (N=298) assess Bogota’s comply rules contraceptive medications. find that one per cent of staff at pharmacy asked for a when pills were requested. Five additional questions signal knowledge or interest correct delivery pills. do not differences by socio-economic level type ownership (i.e., large firm versus independent) regarding request prescriptions further about Concerning aesthetic signals quality, independent less likely display diploma their chemist, likelihood wore white coats was also lower. conclude differentiation is based on simple associated professional image, but actual procedures guarantee safety consumers.